State of the Connected Customer
canada goose outlet official New technologies like artifical intelligence is changing customer’ expectations and behaviors. By 2020, more than six billion smartphones and 50 billion connected things will completely transform the customer experience welcome to the age of the connected customers. Only companies with advanced sales and marketing capabilities will be able tus successfullly canada goose compete in the hyper connected, knowledge sharing digital economy. canada goose outlet official
canada goose jacket outlet store In the age of the connected customer, research points to three ways businesses risk falling short of delivering in this new world buy canada goose jacket cheap of the connected customer. Salesforce Research surveyed more than 7,000 global consumers and business buyers to discover how the connected world has created a smarter customer and the myriad ways that technology is elevating what they expect from companies. canada goose jacket outlet store
canada goose premium outlet The result cheap Canada Goose is the new “” report, in which Canada Goose Parka 61% of consumers say technology is redefining their behaviors. In this age of the customer, the report finds that technology is fundamentally changing canada goose black friday sale the way customers expect uk canada goose outlet to interact with companies, with profound implications for sales, service and marketing. canada goose premium outlet
canada goose outlet toronto address Figure 1: Consumers expect a consistent experience across every channels canada goose outlet toronto address
canada goose vest outlet Some of the most noteworthy interesting findings include: canada goose vest outlet
canada goose outlet seattle Customers expect every cheap canada goose uk touchpoint with companies to be immediate, personalized, and proactive. Sixty four percent of consumers expect companies to respond and interact with them in real time. canada goose outlet seattle
canada goose outlet vancouver Customers expect consistency and contextualization in their interactions with lines of business across various channels. canada goose outlet vancouver
canada goose outlet store quebec 81% of consumers expect the same level of service every time they interact with a company across different channels, from purchasing to speaking with customer service. canada goose outlet store quebec
canada goose outlet hong kong 75% of consumers expect companies to provide consistent experiences canadian goose jacket wherever they engage, whether uk canada goose on a website, social media, mobile or in person. canada goose outlet hong kong
canada goose outlet usa These new demands put customers in the driver’s seat of business strategy and innovation, as businesses race to adapt and innovate or risk becoming obsolete. canada goose outlet usa
canada goose outlet store uk 70% of consumers agree that canada goose coats on sale technology has made it easier than canada goose outlet ever to take their business elsewhere. canada goose outlet store uk
canada goose outlet london Half of consumers say they’re likely to switch brands if a company doesn’t anticipate buy canada goose jacket their needs. canada goose outlet london
canada goose outlet location Figure 2: Technology makes it easier for customers to go elsewhere canada goose outlet location
canada goose outlet sale Companies that treat customers with awareness and intelligence and put the customer experience at the center of their business strategies will succeed in this connected world. canada goose outlet sale
canada goose outlet toronto location Figure 3: Customers want to Canada Goose Coats On Sale be treated like people, not numbers canada goose outlet toronto location
canada goose jacket uk The Three Biggest Gaps in Meeting Connected Customer Expectations canada goose jacket uk
canada goose shop uk Smart companies understand Canada Goose Jackets that the overall customer experience determines the future success of their businesses. These companies win loyalty by treating customers like individuals, anticipating their needs and catering to their increasingly mobile lifestyles. Yet some businesses have been slow to adopt new technologies that can help deliver faster, more personalized customer experiences. Salesforce’s “” report found the biggest gaps that still exist between customer expectation and business delivery are in personalized service, mobile experience and predictive intelligence. canada goose shop uk
canada goose outlet mall 1. Delivering a Personalized Experience canada goose outlet mall
canada goose jacket outlet uk Connected customers canada goose uk outlet expect consistent and intelligent experiences across every interaction or communication channel. In turn, customers expect that businesses will leverage their data to create and deliver intelligent, unique customer journeys that cater to their needs. canada goose jacket outlet uk
canada goose outlet montreal Fifty seven percent of consumers agree they’re willing to share data with companies that send personalized offers and discounts, and 52% of consumers say they’re likely to switch brands if a company doesn’t make an effort to personalize communications to them a true turning point in customer attitudes towards their data. Among millennial consumers, even more are willing to share their data for offers (63%), as they have been normalized canada goose clearance toward sharing personal data on social networks and elsewhere. canada goose outlet montreal
canada goose outlet online store Figure 4: Omni channel services keeps customers coming back canada goose outlet online store
canada goose outlet paypal However, the majority of marketing teams aren’t taking full advantage of customers’ willingness to exchange data for personalization, according to Salesforce Research’s “2016 State of Marketing” report conducted earlier this year. While canada goose factory sale 56% of marketers use subscriber fields to personalize emails, few are using more advanced technologies. While 74% of marketers agree that web personalization is effective at helping their company create a cohesive customer journey, only 29% are using it extensively as part of their marketing strategy. canada goose outlet paypal
canada goose outlet toronto factory 2. Anticipating Needs with Predictive Intelligence canada goose outlet toronto factory
canada goose outlet jackets The traditional sales pitch is no longer enough customers Canada Goose Outlet are looking to engage with businesses that understand their unique needs and can advise them canada goose coats on the right product or service, at the right time. Seventy six percent of Canada Goose online consumers say it’s absolutely critical or very canada goose clearance sale important to work with a salesperson who focuses on achieving their needs instead of making a quick sale. Furthermore, more than half (51%) of customers expect companies to anticipate their needs and make relevant, proactive suggestions across every touchpoint. canada goose outlet jackets
canada goose uk site Figure 5: Business buyers cagooseclearance choose vendors who understand their unique needsBut Salesforce Research’s upcoming second annual “State of Service” report found that only 54% of service teams have predictive intelligence capabilities in place. In addition, only 30% of sales teams surveyed by Salesforce Research in its upcoming “State of Sales” report canada goose uk black friday currently use predictive intelligence. Finally, Canada Goose Online just fifty three percent of marketing teams surveyed in the “2016 State of Marketing” report currently use predictive intelligence to understand customer preferences and behaviors. canada goose uk site
canada goose outlet 2015 3. Embracing the Culture of Immediacy canada goose outlet 2015
buy canada goose uk Technology isn’t only changing how customers consume information and buy products it’s also Canada Goose sale changing their canada goose store expectations of timely interactions, and mobile is at the canada goose uk shop epicenter of instant gratification. Connected consumers feel there shouldn’t be any lag time when it comes to company communications, and 80% say a company responding immediately when they reach out for help influences their loyalty buy canada goose uk.